Beverage Manufacturer Partners with Disabled Veteran Owned Firm
January 2017: Las Vegas, based EQ Labs, Inc. (EQLB) makers of Last Shot® signed an agreement with AirGo Food & Beverage, to represent the brand nationwide. The new cold drink sensation is growing in popularity as a healthy alternative to the caffeine and high carb drinks on the market today.
AirGo Food & Beverage, a division of AirGo USA LLC, a Service Disabled Veteran Owned Small Business (SDVOSB) has clients in both the corporate and government sectors. AirGo recently completed a 5-year $20 million project management engagement for the Department of Homeland Security.
EQ Labs Inc., a public traded company (EQLB) began as a private company, EQ Labs, LLC, in 2007 and received approval from the SEC to become a public company in August 2008.
EQ and AirGo’s product campaign features Last Shot®, the dietary friendly, sustainable drink that’s loaded with vitamins instead of caffeine
Ron Washington, AirGo’s CEO said, “We are excited about this deal with EQ Labs that proves Large firms like EQ Labs see value in partnering with veterans.”
Last Shot® announces celebrity endorsements including MMA Titlist BJ Penn, Poker Champion Vanessa Rousso, Trophy Truck Class Winner TJ Flores, former NFL star Michael Pittman and a host of others.
Grammy Award winning hit maker and music producer Timbaland is an equity partner in EQ Labs.
“We will use Timbaland’s creative genius in developing promotional spots for the product, as well as capitalize on his celebrity status and vast network of contacts to bring high visibility to the brand,” says Mo Owens, EQ Labs, Inc. CEO.
Last Shot® is a superior alternative to the popular heavy carb, and caffeine drinks on the market.
“This why we think Last Shot® is a great fit in the commissaries and base convenience stores that serve our military personnel and their families for whom health and fitness is a priority,” says Washington.
AirGo’s initial product roll out includes West Coast military bases in Nevada, California, Arizona and Utah, with plans to take the brand to bases across the nation. Washington, who is a Marine Corps, disabled, Vietnam, combat veteran says, “Buying Last Shot® through AirGo will help DoD meet their SDVOSB goals.
Last Shot® Play Hard and Recover Fast.
For further information contact: Norvel McDonald, Sr. VP Marketing & Sales – www.airgofandb.com – T- 702.835.6851